To celebrate its 90th anniversary, the pop culture brand is paying tribute to those who keep the Crocodile's heart beating around the world. In the tradition of "unexpected encounters", the new Lacoste campaign highlights six emblematic communities across the continents in impossible encounters made possible by the magic of cinema. Four films directed by Yoni Lappin use split screens to bring together two communities around the world that notice and appreciate each other's styles. These are all connections and playful interactions between communities that complement each other with style.