Design Typographie

Création de caractères - Famille complète, plus de 6 styles

Production Type
Production Type

Bureau Brut pour Production Type

2017 21583v1
Crédits

Direction artistique

Direction artistique

Direction artistique

Production, post production

Studio de création

Année

2017

Secteur

Communication
Synopsis.
Dr is a curious kind of geometric sans serif. With only minimal optical corrections of the letterforms, widely differing proportions, and some preposterous looking design details a lot in this typeface seems weirdly off. As if artificial body parts had been affixed where the “normal” ones have gone missing. Bureau Brut initially developed Dr as part of the design for a medical company specialized in orthopedic prosthetics and implants for hands and wrists. The visual language signifies clear and precise surgical procedures. Dr may seem crude at first sight, but the characters were constructed with similar surgical precision. Narrow apertures to the counter forms of the letters represent the preciseness of the medical products and procedures. These are also reflected in the letter fit: While the openings of characters like c or e as well as the spacing are still generous in the light weights, they get tighter and more closed as the weight increases across the family. Analogously, the distance between the i and its dot.
2017 21583 Child1912
2017 21583 Child1913